From being the first in Europe to have 29’ mountain bikes to paving the way for the ‘fast gravel’ category, Superior continues to re-engineer and push boundaries - redefining the bike industry. This is achieved by partnering with world-leading industry experts, including the likes of Jaroslav Kulhavý - olympic champion and world cross country and marathon champion, Petr Lavička and Martin Haman. Furthermore, Superior sponsors current top-tier athletes, including multiple time XCM World Champion Ramano Forchini (JB Brunex Superior Factory Racing) - allowing them to gain insight into performance optimization.

Crafted in the cycling haven of the Czech foothills, Superior isn’t just a brand, it’s a factory powerhouse - producing over 200,000 bikes annually. Creating bikes since 1993, they’re a wealth of experience and knowledge, which continuously fuels their innovative designs. Superior is composed of a group of people who believe that honest work and a passion for cycling are the keys to success. Superior bikes are developed and designed in the Czech Republic.

Being a performance driven company, Superior bikes are kitted out with top-tier components, from brands such as DT Swiss, Shimano, and Bosch. Alongside the meticulously curated components to complement each bike/series, Superior believes that the frame is the foundation for the perfect ride; thus, they only go with high-quality carbon and aluminum. From the high modulus lightweight carbon on the Team XF 29 Issue R to the triple-butted X6 aluminum frame on the XP919, Superior has no compromises.

From the amateur ranks to the professional circuit, Superior has shown its dominance, win after win. Recently finishing 3rd at the 2024 Cape Epic MTB stage race (Jasper Verkuijl - riding the Team XF 29 Issue R) to being the preferred bike of Olympic champion Bart Bretjens, and XCM World Champion Ramona Forchini, Superior has racing firmly rooted in its DNA.