For over six decades, 3T has been a name synonymous with performance, precision, and innovation in the cycling industry. Founded in 1961 in Torino, Italy, by Mario Dedioniggi, 3T began as Tecnologia del Tubo Torino (3TTT), focusing on high-quality bike components. Over the years, the brand evolved into one of the most respected names in road and gravel cycling.

A Commitment to Cutting-Edge Materials

In the 1970s, 3T transitioned from steel to lightweight aluminum alloys, making bicycles faster and more efficient. The brand further pushed the envelope in the 1990s by embracing carbon fiber, which reduced weight while maintaining superior strength and aerodynamics.

Racing Pedigree and Pro-Level Performance

3T’s reputation grew in professional cycling, leading to sponsorships of elite teams. In 2008, 3T supported Team CSC, featuring time trial champion Fabian Cancellara. The following year, Cervélo TestTeam, Garmin Slipstream, and Milram rode with 3T components, proving their effectiveness at the highest level.

Innovation for Every Rider

Today, 3T offers a range of high-performance bicycles, including road and gravel models designed for speed, comfort, and durability. The brand continues to develop aerodynamic designs and lightweight frames, ensuring every cyclist gets the best experience, whether on smooth asphalt or rugged trails.

FAQs

1. What makes 3T bikes unique?
3T bikes are built with advanced materials like carbon fiber, ensuring a balance of speed, durability, and precision engineering.

2. Are 3T bikes good for professional racing?
Yes! 3T has a strong history in professional cycling, with past sponsorships in the Tour de France, Giro d’Italia, and World Championships.

3. Does 3T offer bikes for gravel riding?Absolutely! 3T’s Exploro series is designed for gravel, offering riders a combination of aerodynamics and versatility on rough terrain.