For decades, the 100% brand has been at the core of motocross history. From its iconic logo on factory racing equipment in the 1980s to today’s cutting-edge helmets, goggles, and apparel, 100% continues to define the spirit of competition.

Whether you’re carving through motocross tracks, flying down downhill slopes, or dominating BMX parks, 100 percent gear is built for riders who give everything on the track and trail.

Why Choose 100%?

At 100percent, we don’t settle for average. We create high-performance helmets, goggles, gloves, and riding gear that are engineered to deliver:

• Maximum Protection – Stay safe with impact-resistant helmets and durable eyewear.
• Precision Fit & Comfort – Designed for long rides, high speeds, and intense races.
• Uncompromising Performance – Built for the world’s top motocross and MTB athletes.

100% Racing Gear: Built for Champions

• Helmets – Lightweight and aerodynamic for superior protection.
• Goggles & Eyewear – Industry-leading clarity, comfort & protection.
• Gloves & Apparel – Grip, durability, and flexibility for every race.
• MTB, BMX & Motocross Essentials – Performance gear for every discipline.

No matter your ride—motocross, MTB, or BMX—100 Percent is the brand that demands everything from you.

100%: How Much Effort Do You Give?

From its roots in motocross Americana to inspiring a new generation of riders, 100% continues to ask the same question:

How much effort do you give?

If the answer is everything, then you’re riding with the right brand.

FAQs

1. What is 100% best known for?

100% is a legendary motocross, MTB, and BMX brand known for its helmets, goggles, and racing gear.

2. Does 100% make gear for mountain bikers and BMX riders?

Yes! 100% designs protective gear, eyewear, and apparel for MTB, BMX, and motocross athletes.

3. Where did the 100% brand originate?

100% was founded in the 1980s in the motocross world, and its logo became a symbol of elite racing performance.

4. What does 100% mean in racing?

100% asks a simple but powerful question: How much effort do you give? The brand stands for riders who give their all.